The template is brand-agnostic and fully editable. We reference familiar industry examples—like Skutt or L&L kilns, Brent and Shimpo wheels, Laguna Clay, and AMACO/Mayco glazes—only to help you write credibly. You’ll replace or keep those examples based on what you actually use, so your plan never implies bundled equipment or software.

Yes. The financial model includes separate revenue lines for classes, workshops, memberships, and retail. The operations section outlines class capacity by time block, cleanup windows, and firing schedules so you can balance teaching with production. You can also add gift registries and private events to increase average order value during slower retail months.

Absolutely. The template follows SBA expectations and converts your studio schedule, materials costs, and class pricing into lender-friendly projections. Many owners attach quotes from kiln vendors and a QuickBooks summary to strengthen the package. Because it’s Word/PDF, you can tailor assumptions for seasonality, consignment splits, and e-commerce fees before submitting.

The plan includes a simple calendar for craft fairs, open-studio nights, and gallery partnerships, plus Etsy/Shopify basics and email list growth. It outlines how to capture visitor emails at checkout (Square/Shopify POS), run seasonal launches, and work with local florists and cafés for cross-display. These low-cost tactics build repeat buyers and fill classes faster.

Yes—begin with pop-up/market assumptions (booth fees, small-batch firing, limited class slots) and switch to storefront inputs later. The forecast lets you increase kiln capacity, add instructor hours, and model rent and insurance as you grow. This staged approach helps lenders see a realistic path from weekend seller to profitable studio/gallery.

Definitely. Toggle off in-person classes and emphasize e-commerce fulfillment, packaging, and shipping workflows. There’s room to document Etsy fees, Shopify Payments, and seasonal drops, plus a content plan for product launches and restocks. You’ll keep the lender-ready structure while tailoring the operations to an online-first ceramic brand.